In 2023, I embarked on one of the most rewarding projects of my career: creating the visual identity for the Betel Association. Our challenge was to capture the love, joy, and essence of Radio Maranata, the visionary behind this inspiring project. The name ‘Betel’, of biblical origin, means House of God. Betel is a home of love and support for children aged 3 to 5, and our mission was reflected in the creation of a little house formed by geometric shapes: the letter B for Betel and the roof the letter M for Maranata. The colors, besides representing the radio, convey softness and joy, essential characteristics upon arriving at the Betel Association. The entire visual identity was conceived to express good deeds and the warmth of a mother, incorporating a childlike and cheerful atmosphere. Our main goal is to captivate children and encourage people to become supporters of this noble endeavor